Digital Transformation:

Digital transformation is a challenging journey, but it can bring significant benefits to companies that know how to leverage it. It is essential to have a clear strategic vision, invest in technology, develop talent, and foster a culture of innovation.

It’s not just about technology: Digital transformation is, first and foremost, a cultural and strategic shift. Technology is merely a facilitator of this process. It requires rethinking processes, business models, and how the company generates value for its customers.

​

Customer Focus:

Digital transformation must be customer-centered. Companies need to understand their customers' needs and expectations and use technology to deliver personalized and relevant experiences.

​

Agility and Adaptability:

Digital transformation requires companies to be agile and adaptable in order to respond quickly to market changes and new customer demands.

​

Culture of Innovation:

Digital transformation should be accompanied by a culture of innovation that encourages experimentation, creativity, and the search for new solutions.

​

Data as a Foundation:

Digital transformation generates a vast amount of data that can be used to make more informed decisions and optimize processes. It is essential to invest in data analysis tools and develop skills in this area.

​

Collaboration and Partnerships:

Digital transformation often requires collaboration between different areas of the company and partnerships with other organizations, such as startups and technology companies.

​

Security and Privacy:

Digital transformation increases companies' exposure to security and privacy risks. It is essential to invest in data protection measures and ensure compliance with regulations.

​

Continuous Learning:

Digital transformation is an ongoing process that requires constant learning and adaptation to new technologies and market trends.

​

Benefits of Digital Transformation:

• Improved Customer Experience: Through digital channels, personalized offers, and more efficient customer service.

• Increased Operational Efficiency: Through process automation, resource optimization, and improved decision-making.

• Cost Reduction: Through process optimization, waste elimination, and more efficient use of resources.

• Revenue Growth: Through expansion into new markets, development of new products and services, and increased customer loyalty.

• Improved Competitiveness: Through innovation, agility, and the ability to adapt to market changes.

• ​

The New Rules of Transformation

The main positive trends for digital transformations in general. Companies are becoming more comfortable with innovative technologies like AI and cloud-based solutions and how to generate impactful results from them. They are also getting better at prioritizing, measuring, and monitoring their transformation efforts to maximize return on investment (ROI). To accelerate progress and close gaps in capabilities, more and more companies are using external solutions and trusted third-party providers.

• AI is delivering results for nearly 3 in 4 companies: 39% have use cases generating business value, and another 35% have already achieved ROI in specific areas and are now expanding that.

• More than 70% ensure that their investments in technology are directly aligned with their companies' sustainability and social responsibility goals.

​

Leading with Data

Enhanced corporate data management is a key emphasis that is playing a prominent role for companies in various ways. For example, enhanced data security and analytics have emerged as top priorities for transformation leaders in their efforts to leverage AI more accurately, support environmental, social, and governance (ESG) initiatives, quantify digital transformation results, and deliver measurable value. Notably, data security is the number one priority.

​

Actively Seeking AI

The AI technology suite — generative AI, machine learning, predictive modeling, process automation, and more — has rapidly shifted from "potential" to delivering real outcomes. Three-quarters of companies are already generating value from AI initiatives, with the top three focus areas today being operational efficiency (45%), pattern detection and issue resolution (40%), and product innovation (39%). With this focus on increasing efficiency and optimizing processes, 82% expect AI to enable workers to focus on more strategic and creative roles.

​

The Rise of XaaS

The emergence of XaaS is one of the biggest revelations in our report. Transformations are notoriously complex endeavors, and many of the new promising results from this year's research — for example, progress in AI, data, and cybersecurity — correlate with enhanced technologies and resources from third-party providers. XaaS includes infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). It is a key priority for the future because it can help companies accelerate progress through quick access to new technologies, faster configuration, better data integration, cost savings, and closing gaps in expertise.